Attitude Theories – Essay

Attitude Theories Attitudes are our arrogant and negative evaluation of a situation or object. Attitudes can be divided into three distinct components the cognitive, affective and the behavioral. They may take the soma of the implicit attitude, explicit attitude and the dual attitude. The components of attitudes are the cognitive which helps spate structure the world to make sense to them, the affective which helps heap sell with steamy conflicts and the behavior helps people achieve rewards and gain approval from others. iodine way that attitudes can be invented is through the Graeco-Roman teach theory. Classical instruct is learning through association when a impersonal well-educated stimulus is paired with an unconditioned stimulus that naturally produces an emotional response (Franzoi 2010,p. 157). Classical Conditioning is the affective component of attitudes. An fashion model of classical conditioning would be the soft click of the switch that turns on a noisy bath room fan would occupy little effect on your behavior.After the click a conditioned has been paired with a crummy noise an unconditioned on several occasions you might lead astray to react to the click alone conditioned response (Bacon and Kalsher, 2008, p. 161). Another example would be the famous study the dogs salivating at the saw or smelled provender but not tasted it. Then they salivated at the sight the person transport the food. Classical conditioning can be very(prenominal) useful in helping in the learning in shaping attitudes to protect us from overcoming certain fears in demeanor and also help acquire curse to certain foods.Classical conditioning is a gradual process. Using this conditioning can help turn, form different attitudes in many of life situations. Classical conditioning of attitudes occurs below the level of conscious awareness. The other very influential way to make attitude is the Operant conditioning form of learning. Through the behavioral compone nt (Franzoi, 2010, p. 158). The Operant conditioning is a lawsuit of learning attitudes in which behavior is strengthened if followed by reinforcement maintain, changed and discontinue if ollowed by punishment through consequences. Operant conditioning occurs when some do towards an object is rewarded or reinforced. Doing this enough times, the subject entrust do in all likelihood repeat it in the future. Also if behavior is not rewarded or is penalize then future actions are less likely to occur. An example of a positive operant conditioning would be related to basic biological needs. Positive reinforcement include food when you are angry and conditioned reinforces include money, status, trophies and praises from others.When we hear you must clean your room before you earn TV (Bacon and Kalsher, 2008, p. 172). This can shape a persons attitude. A negative example of this stimuli, other subway riders are moving aside to escape the stench of a persons cologne (Bacon and Kalsh er, 2008, p. 173). When people ride in the future they will remember that person and vitiate them. This would definitely shape ones attitude towards this person. Doing well will help shape attitude about eating habits. Since, they did not have a good experience with bad situations that will also shape attitudes.We can use the operant conditioning in teaching techniques such(prenominal) as learning computers, aggressive driving, traffic safety and all mark oriented tasks. In conclusion we have discussed how attitudes can take form. They shape through the implicit attitude form which is activated automatically from our retrospect or through the explicit attitude which is consciously held. These attitudes are seen in classical, operant conditioning. References Bacon, R. and Kalsher, M, (2008). Psychology From Science to Practice 2nd Boston, MA Allyn and Bacon Franoi, S. (2010). affable Psychology 5th Ed.