Haighs Chocolates Marketing Plan Brief Essay

Haighs Chocolate is a family owned Australia chocolatier based in Adelaide SA. They delimitate in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to add awareness interstate and in any case around the world. Therefore, you are being called in as a consultant to develop new marketing opportunities to expand the brand.You are now employed as a team of 3 4 (max.) marketing consultants to sponsor conception a Marketing Plan for them. However you forget need to firstly take in the brand by performing a SWOT analysis and then designing the Marketing Mix (4Ps). Lastly, it is very important that you are able to picture or predict potential problems you might have with making or launching the product. As a team, you are required to pitch your marketing blueprint to your class. Haighs Chocolate is looking for a creative, practical and fun marketing strategyObjectives of the Mar keting Plan1) To build awareness for Haighs Chocolate2) To increase brand recognition for Haighs ChocolateThe briefThere are many occasions, celebrations and festivals in a year. Some of them are celebrated with chocolates Your consulting firm is given the task of creating a product, or packaging its genuine range of products into a product especially for an occasion of your choice. For example, for Valentines Day you may create a bouquet of Haighs chocolate roses, or a World Food Day chocolate where proceeds go to a non-profit organization or to story the chocolates with a local festivalYour team can decide on the product strategy by looking at the various marketing theories taught this semester. The challenge is to think outside the box and create a product that is feasible for the brandYour report MUST also entail a product (chocolate) design and a poster.You can use external images, or use software (e.g. Photoshop or Illustrator) to design your product. I you should choose t o, you can also bring a prototype to your class for presentation.For more information about Haighs Chocolate, visit http//www.haighschocolate.com.au/Word count 2500 3000 (+/- 10%) wordsMandatory1) Application of theory You will need to apply marketing theories for this assignment. You can refer to your textbook to help you to write the Marketing Plan. For specific guides on writing the marketing mean entertain refer to Chapter 2 of your textbook. 2) Presentation You are required to present your Marketing Plan within your motorbusial class to gauge feedback from your tutor and peers. This will help you to refine your plan for the written report. 3) Template A report template has been provided on Moodle for this assignment. You will need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly.4) Referencing You are expected to refer to external resources for theories, ideas or current trends. However, you will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will NEED to have at least 5 academic references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as ProQuest, Emerald, Science Direct, and so on.5) Formatting 12pt, 1.5 spacing.Appendix.Optional1) Appendix You may choose to include an Appendix section. However it is not mandatory.SubmissionYou will need to submit a HARDCOPY to your tutor via your tutors pigeon hole. A softcopy MUST be submitted via MoodleDeadlinePenalties apply for late submissions (10% per day).