The Intercultural Communication in the Sports and Politics Essay

The Intercultural Communication in the Sports and Politics - Essay ExampleThe sports events give care the Olympics and the World Cup though are more about sports have been used over clock time to engage in high levels of public diplomacy (Murray, 2013). In this case, the sporting events are useful in undertaking Intercultural Public Relations. However, even when engaging in public diplomacy, those in charge resort to development phrase that is acceptable to all the people from different backgrounds thus contributing to a large termination in influencing intercultural communication (Baraldi, 2015). On the different hand, using sport in changing public relations or political relations is a means through which nation brand themselves. For instance, the 2014 Olympics games in Russia were overshadowed by Vladimir Putins passing of anti-gay laws before the games kicked off. Putin had to respond to public and media attention. In response, the USA media portrayed how Russia was not in the same league of human rights as the rest of the world. Therefore, the Russian example shows how sporting events are being used as platforms for airing political differences and also at the time being crucial to influencing other societies to embrace tolerance. Nonetheless, the fight for political supremacy through sports entails engaging in intercultural communication where nations use language that is accepted by the rest of the world as a community (Allen, 2011). For instance, in the Russian scenario, the nation is against homosexuality though the Olympic Games was used to encourage the country.