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Ethics matter Study EssayUtilitarianismUtilitarianism would not qualify Tom falsifying information as un honest, as it would perplex the greatest benefits to the larger quantity of stakeholders whilst only bringing a limited amount of harm. This mickle be seen through the stakeholders who benefit from Tom gaining teeming-time employment such as his parents, the child receiving the life-saving sponsorship, the charity and the government, as Tom could start paying his HECS debt. One stakeholder who would be harmed by Toms dilemma is the small accounting steadfast in Milton. Ultimately the risk of this actually harming the business referable to his lack of experience would be minimised due to Tom being tightly supervised for the first year of work. opportunism besides maintains that the agent should do whatever they ought to do if it benefits themselves. In Toms example dilemma, if he falsifies his CV in order to achieve full time work, he is acting on the natural instin ct of self promotion that egoism sees as ethical.Kantian ethical motiveKantian ethics maintains that there are some things that are deemed wrong in themselves, apart from their consequences. This means that Tom should regard the act of lying as wrong regardless whether it brings roughly cheeseparing results. Kants categorical imperative states I should never act except in such a way that I can also will that my maxim should become a universal good (Kant, 1996). In universalising a law that is not in relation to specific circumstances, it allows righteous issues to be work by pure rationality. When applying Toms situation to Kants universalisation speculation, a maxim for Toms situation could be one should falsify data if it benefits them. This could not be chartered as a law universally as falsifying data could not be consistent, as eventually all data would be deemed tainted and therefore unusable, lead story to the act of giving information to its consume demise.If itwere ethical for Tom to falsify data, Tom would corroborate to accept that it would therefore be ethical for everyone to do so. If everyone was free to fake data, universal lying would weaken invest in communication. Kant also states act in such a way that you treat humanity, whether in your own person or in the person of another, always at the very(prenominal) time as an shutdown and never simply means (Kant, 1996). If Tom falsified his CV, it would result in disrespect as the owners of the accounting bulletproof are basing crucial business decisions on inaccurate data, which is unethical.Virtue ethicsApplying virtue ethics is base on evaluating how virtuous Tom is, not just the actions or consequences of his righteous situation. A virtue that can be applied from Aristotles Doctrine of the Mean is indifference significance good deeds are through with(p) for their own sake and not for personal recognition. The two vices of indifference are false modesty (deficiency) and careeri st(excess). assuming Tom decided to fake his CV he would display characteristics in the vice of excess meaning he is a careerist and would not be classified as virtuous, and therefore unethical.Ranking of Ethical Theories1. Utilitarianism/EgoismUtilitarianism is in line with many fundamental morals that society intends for us to withdraw. For example, two fundamental ethical principles are that we must avoid doing harm to others and labor to do good. When I consider definite actions or decisions, I usually evaluate them in terms of their consequences. Although it disregards the ethical element of an action, it looks at the benefits it can make conceptualise in solving my moral dilemmas. Egoism alsousually takes part in most of my moral decision making. I usually base many of my decisions on the consequences I can achieve, therefore rein this most useful.2. Virtue EthicsI use virtue ethics to solve some moral issues due to the benefit of gaining insight into emotional and pers onal values in relation to the action. I believe people are emotionally involved in ethical reasoning making virtue ethics a better way to rate whether an action is ethical or not. I find this theory somewhat useful as I believe every situation cannot be branded infra absolute rules, as in Kantian Ethics.3. Kantian EthicsAlthough Kantian seems like the right moral structure to follow it is extremely idealistic and would not necessarily result in good outcomes for me or the great good of everyone. I think due to it being a rigid system, in certain situations for my moral dilemmas, it could not be used as Kantian ethics does not factor the splendor of character and motivation in making ethical judgements. Therefore I dont believe I would assess the ethics of a dilemma accurately, finding this least useful.PART BSocially responsible organisations should aim to minimise their negative impacts, but the fast nutriment industry faces extreme public criticism due to the effects it is h aving on some main stakeholders consumers and communities. Fast provender consumption is potentially harmful and if businesses adopt Friedmans shareholder theory by only focusing on short-term profit goals, the long-term eudaemonia of customers is compromised. For example, Bowman, Gortmaker Ebbeling (2004), indicate that energy derived from fastfood is10% of a childs average recommended daily intake, 5 measure more than the 1970s. This highlights the need for somebody to not only take responsibility but action. Advertisers drip 100s of billions of dollars a year worldwide encouraging, persuading and manipulating children into a consumer lifestyle (Beder, 1998), leading to devastating consequences.The narrow view by Friedman, where businesses adopt the let the government do it theory is criticised as society now has a greater concern for a better quality of life which businesses could help achieve. Supporters of Freeman maintain that fast food corporations have a responsibility t o their stakeholders and should acknowledge potential health risks associated with consuming fast food. Highly publicise food corporations should have responsibilities beyond enhancing their profits, because they have great social and economic power in society. This essential power discounts Friedmans theory that the business cant handle it. If corporations have such power, they should also take responsibility for its actions in these areas.Nature Neuroscience published a study linking effects of fast food to those of addictive substances such as cocaine, heroin and nicotine (Klein, 2010). If tobacco packaging in many countries legally have to display health warnings due to smoking being addictive, why does fast food packaging not have responsibility to do the same? Businesses who adopt a narrow view on CSR compromise stakeholders welfare. For example, on January 1954 in the US main tobacco companies published a statement named A hound Statement to Cigarette Smokers reaching an e stimated 43,245,000 Americans (Cummings, 2002).The advertisement promised consumers that cigarettes were safe and denied all health risks to consumers. This resulted in millions of people demise due to lacking concern stemming from the companies understating health effects in a blind effort to clear profit. This scenario could almost determine the future of fast food industries being irresponsible aboutmarketing to habituate consumers. If major food corporations dont undertake measures to outweigh unhealthy promotion to children and society, they might too face the same consequences.